UP Coop: Cloud-Native Digital Factory
AKS migration and Terraform automation for the UP Group.
A major player in the social and solidarity economy with 7,000 employees, UP built its cloud-native Fabrik Digitale on Azure with Adservio.

Project Context
The UP Group operates a service platform that is critical for the social economy (meal vouchers, gift vouchers, mobility). The legacy on-premise infrastructure could no longer support the product pace or the resilience expected by beneficiaries.
Deployments were carried out manually, with a significant operational cost and a long time-to-market. Divergent configurations between environments created incidents that were difficult to diagnose.
The challenge: migrate to cloud-native AKS, industrialise everything as Terraform code, deploy a full GitOps workflow, and embed cloud-native practices durably through an internal Platform Academy.
Strategic Objectives
Cloud-native AKS
Migrate UP Coop workloads to Azure Kubernetes Service (AKS) with a multi-zone architecture, autoscaling, managed ingress and native monitoring.
IaC Terraform
Industrialise the infrastructure with Terraform: reusable modules, internal registries, GitOps workflow, drift detection and zero-touch provisioning.
Platform engineering
Provide UP Coop product teams with a platform engineering capability offering self-service, golden paths and templates to accelerate new services.
Solutions Delivered by Adservio
Adservio deployed a Platform Engineering team (Cloud Architect, Platform Engineers, GitOps specialist, DevOps Coach) over 24 months.
AKS architecture
Design of a multi-zone AKS cluster (3 AZ) with specialised node pools (general, memory-intensive, GPU for ML), cluster + pod autoscaling, and managed ingress via Application Gateway.
Terraform modules
Development of 12 internal Terraform modules (AKS, networking, RBAC, monitoring, keyvault, storage), published in a private registry with semantic versioning and automated tests.
GitOps workflow
Full GitOps workflow with ArgoCD: every infrastructure or application change goes through a PR, is validated by CI/CD, and deployed automatically after merge (zero manual deployment).
Policy as Code OPA
Policy as Code via OPA + Azure Policy: automatic drift detection, blocking of non-compliant configurations (security, FinOps, networking), and guided remediation for minor deviations.
Coaching & enablement
Training UP Coop teams in cloud-native practices (Kubernetes, Terraform, GitOps), creation of an internal Platform Academy and support for application migrations.
8 nodes, 3 availability zones,
terraform apply, zero drift.
Multi-zone AKS cluster, versioned Terraform modules, full GitOps via ArgoCD, OPA for the policies: the infrastructure becomes a product, not a project.
Results
The entire UP Coop infrastructure described and versioned as Terraform code.
New service deployment accelerated, a few hours versus several days.
AKS cost reduction over the year through rightsizing and spot instances.
Multi-zone AKS cluster for high availability in production.
Reusable internal modules published in a versioned private registry.
Zero drift detected over the last 12 months thanks to drift detection.
Impact
Cloud-native AKS
Multi-zone AKS cluster in production, able to host all UP Coop workloads with autoscaling, high availability and zero downtime on rolling upgrades.
100% Terraform IaC
The entire UP Coop infrastructure is now Terraform code, with automatic drift detection and 0 drift in production over the last 12 months.
Time-to-deploy ×6
The deployment time of a new service is divided by 6 thanks to the templates and the GitOps workflow: a few hours versus several days previously.
Controlled FinOps
Continuous optimisation of AKS costs (rightsizing, spot instances, aggressive autoscaling) with a 24% reduction in the cloud bill over the year.
Security by design
Policy as Code OPA + Azure Policy: no non-compliant configuration can reach production, and vulnerabilities are remediated automatically for minor deviations.
Social-economy autonomy
The UP Coop team now runs the entire stack autonomously, with an internal Platform Academy and templates that accelerate new services.
More Client Work
Build your cloud-native Fabrik Digitale
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