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For example, if incentives are based on the number of calls made or appointments booked, it can be easy to game the system. Further, this could lead to a negative reputation with your prospects when sales reps call too often and send too many emails.

As the leader of a sales team, it is your responsibility to develop a great incentive plan that not only motivates employees to perform well, but also leads to more revenue for the company. Below are 4 tips to develop an incentive plan that will encourage your team to meet goals that really help your company.

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